I've been doing this a long time, since 1982 to be exact.  Designing analog circuits has been my passion these past 38 years.  At first I really dug into discrete transistor circuits, especially non-linear applications (multipliers, current mirrors), buying and reading every book I could get my hands on.  This later morphed into vacuum tubes, where I continued to devour information, studying mountains of schematics and data sheets.  My first "tube" product was the VacuTrace, an all-analog vacuum tube curve tracer, one of which I still use today.

All my pedals are designed using high quality components including polypropylene capacitors, metal film resistors, and high temperature electrolytics.  Enclosures are custom designed folded-aluminum, covered with a robust powdercoat.  An advanced boost converter (ABC) generates the high voltage required for proper tube operation, allowing for incredible gain and headroom.  

Each pedal is hand-built in the USA. Carefully designed circuit boards and enclosures are optimized for minimal wiring, insuring consistency and low noise, suitable for recording purposes.  Controls are fine tuned such that each knob has an intuitive feel providing a useful range, but without trying to go too far.  Dialing in a variety of tones is intuitive and straightforward, with no explanation necessary.

I do not copy or clone other people's work. Ideas may get borrowed, but they are changed in some unusual or novel way, creating something new. I strive to bring innovation and originality to the pedal market, through clever and unique design.  And if you think $29 is expensive for a pedal kit, keep in mind that includes free shipping and all of the parts that mount to board.  It also pays for circuits and tones you cannot get anywhere else (until the copycats start to clone me).